WINE BC 2030
Long-Term Strategic Plan for the Wines of British Columbia
Working Group Recap

BC Wine 2030 Working Group Outcomes: Tourism & Hospitality

Wine BC 2030’s Hospitality and Tourism Working Group – an ad hoc group made up of a selection of BC’s tourism and hospitality leaders – met this week to engage and offer valuable perspective to the BC wine industry’s long-term strategic planning process.

The conference call offered insightful and valuable commentary about the challenges and opportunities facing the industry at both the a provincial and the regional levels, as well as from the perspective of individual wineries.

Discussion topics:

  • Seasonality – how do we embrace it?
  • DTC/Retail Sales – how do we generate foot traffic at the winery, in market?
  • Development – what are the strengths and opportunities with BC wine tourism and hospitality?

For more details surrounding the topics that were addressed in the session, and to see the list of names of those who participated, click here.

The next Tourism and Hospitality Working Group session will take place in January or February of 2019 via conference call – participants will be notified once a date and time is determined.

For more information about Wine BC 2030 Working Groups and to find out how to get involved, please visit –

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