WINE BC 2030
Long-Term Strategic Plan for the Wines of British Columbia

Project Timeline

OCTOBER-NOVEMBER

  • Project launch
  • Launch working groups
  • Launch BC Wine 2030 website
  • BCWI board retreat
  • Stakeholder input on vision & messaging
  • Vineyard & winery data collection/ analysis
  • VQA review
  • Vineyard & winery working session
  • Trade education program review
  • Vineyard and winery growth projections
  • Viticulture and enology education plan

DECEMBER-JANUARY

  • On/off-premise trade strategy
  • Tourism/hospitality strategy session
  • Wine quality communications strategy
  • Brand communications strategy
  • Regional updates & input
  • Mid-term industry update webinar
  • Retail strategy session
  • Channel strategy/DTC work session
  • Government relations work session
  • Industry structure review

FEBRUARY-MARCH

  • Present draft Strategic Plan
  • Edits and revisions
  • Key stakeholder interviews and input
  • Regional committee reviews and input
  • Working group reviews and input
  • Deliver final Long-Term Strategic Plan
  • Presentation at BC Wine Industry Insights conference
  • Release Strategic Plan to BC Wine Industry
  • Strategic Planning recap and wrap-up