WINE BC 2030
Long-Term Strategic Plan for the Wines of British Columbia

Final BC Wine Industry Long-Term Strategic Plan Revealed at BC Wine Industry Insight Conference

Earlier this month at the BC Wine Industry Insight Conference in Pentiction, Wine BC 2030 – the Long-Term Strategic Plan for the BC wine industry – was officially delivered to more than 200 industry stakeholders. Wine BC 2030 is a culmination of more than 18 months of industry engagement led by the BC Wine Institute in developing a ten-year strategic plan for the BC wine industry.

While the official launch of Wine BC 2030 was in October 2018, the project truly began in October 2017 – when the BCWI board recognized the need for a long-term strategic plan that would define a clear and cohesive vision for the future for BC wine, as well as provide the roadmap and tools to get there.

Since then, more than 30 meetings have taken place in 12 locations province-wide and more than 650 industry participants provided input into the plan via multiple platforms, including industry working groups with representation from each of the sub-regions in BC, local industry experts and key stakeholders. In addition, progress updates were regularly communicated to the industry, creating opportunities for interested members of the wine community to contribute.

During the presentation and concluding the BC Wine Industry Insight Conference, project lead Honore Comfort guided the industry through Wine BC 2030’s Strategic Vision for the industry, which addresses overarching issues and opportunities that will shape and sustain the industry for decades. Comfort also explained the core ideas behind the plan, culminating in the twelve Strategic Recommendations that will allow the industry to achieve said vision.

The final Long-Term Strategic Plan for the BC wine industry is a well-constructed and synchronized strategy and action plan for all areas of the industry, a guide for decision-making over the next ten years that is tailored to the strengths of the region as a whole. It serves as a dynamic model designed to guide implementation, facilitate decision-making, adapt to shifting external forces and motivate the industry to grow and change. To meet that end, the plan is both a high-level and visionary road map, as well as a detailed guide to ensure successful implementation.

Access the full WineBC 2030 Long-Term Strategic Plan here.


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