WINE BC 2030
Long-Term Strategic Plan for the Wines of British Columbia

BCWI Appoints Contractor for Long-Term Strategic Plan


The British Columbia Wine Institute is thrilled to announce the engagement of The Artemis Group and O’Donnell Lane LLP, to undertake the development of the BC Wine Industry Long-Term Strategic Plan. Both consultants have extensive experience in the wine industry specifically with trade organizations, industry groups and a variety of wineries.

Following an extensive scoping project in the spring, the BCWI used the findings as the terms of reference for a request for proposal process inviting eight submissions. The selection committee (comprised of a sub-committee of the BCWI Board of Directors) reviewed the proposals and shortlisted two proponents, who made their presentations to the Board of Directors at its annual strategic session last week. Ultimately, the Board selected Artemis Group and O’Donnell Lane to undertake the project.

“The Artemis Group and O’Donnell Lane are uniquely positioned to understand the challenges, growing pains and opportunities of a developing wine region such as BC,” said Miles Prodan, President & CEO of the BCWI.

Honore Comfort, Principal of The Artemis Group, was contracted earlier this year to undertake the BC wine industry long-term strategic plan scoping project and delivered a report that consolidated the input from our entire industry, including wineries, grapegrowers, academia, trade and media.

“We see a bright future ahead for the BC wine industry, and I look forward to working alongside the vintners and growers in the region to build a plan that will help them realize this vision.” Honore Comfort, Principal, The Artemis Group.

“I am honored to join the Wines of British Columbia team on this project. The unified vision that will be gained from this process will surely propel the BC vintners to greater heights in the future” Steve Burns, O’Donnell Lane LLP.

The Artemis Group and O’Donnell Lane LLP have deep roots and extensive experience in the wine industry and we are excited to work with them and our industry on this pivotal project.

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